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Sunday, June 26, 2005

For a fee, some blogs boost firms

For a fee, some blogs boost firms - The Boston Globe - Boston.com - Business

Yes, corporate America has discovered the blog and found that the grass-roots medium for supposedly unadulterated opinions is also a powerful marketing tool in a country where about 37 million Americans read these online journals.

 Linnea Sheldon, of Worcester, received nearly $200 in tickets to events in exchange for writing about them on her blog.


 
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