Amazon Testing Contextual Ad Program with Affiliates

Amazon Testing Contextual Ad Program with Affiliates

Amazon.com confirms it's dipping its toes into online advertising. The retail giant is testing a program to distribute third-party contextual ad links to its network of affiliates.

Though Amazon won't say who is providing the ads, a spokesperson says the retailer and the affiliate will each receive a cut whenever someone clicks through. Similarly to Google AdSense or Yahoo! Publisher Network, the ads are targeted based on the content on the page. The links will appear on the same pages as affiliates' links to products on Amazon.