SimpleFeed Intros Secure RSS
RSS creation and metrics firm SimpleFeed is expected to introduce a technology today that enables delivery of secure RSS protected by a user name, password and unique URL.
The system could be a boon to publishers seeking registration data for ad targeting, or to offer paid subscription services. It could also help marketers communicate sensitive information -- such as financial services or transaction data -- to customers via RSS.
"That's generated a lot of interest in the media vertical and financial services," Mark Carlson, CEO of SimpleFeed, told ClickZ News. "Banks, for example, have problems with sending e-mail and getting caught in various filters. RSS holds the benefit that it's a direct push from their domain, so it's hard to get between them and their customers."
posted by Peter Konnecke at
20:40
