Google and the NYMTA

Google will soon
be working with the New York Metropolitan Transportation Authority and
new Jersey Transit to create an online guide for people that use the
public transportation systems.

With the combined transits carrying over 9 million people a day,
this project will be a large one for Google. Offering an online guide
with maps, schedules and trip planners, Google will be offering users a
centralized, online location for pretty much all the information needed
regarding the transit systems. The metropolitan area covers parts of
Connecticut, Westchester County and Long Island as well.

Incorporating this type of system means more local ad opportunities
for Google, and a nice ad revenue split for the transit authorities.
The amount of money US companies spend on ads alongside local searches
and maps is expected to nearly triple to $2.61 billion in the next four
years, and the efforts to provide the best local search options are
being pushed by several companies other than Google, including Grayboxx.
Nevertheless, this particular project will be the largest of its kind
for Google, but it has already created online transit guides for
several cities, including Dallas and San Diego.